
The CEO’s Guide to Leveraging the Third Wave of Outsourcing for Competitive Advantage
For years, outsourcing was a dirty word in some boardrooms. It conjured up images of call centers, mass layoffs, and a race to the bottom on costs. But let’s be honest outsourcing, as we know it, is dead. In its place, a new model is rising. It’s more strategic, more dynamic, and it’s changing the way competitive businesses are built.